If you're interested in transforming the world, here's a good place to start ... may 2010 be the year we set free the "imprisoned lightning."
How to Use the Web to Transform the World, by Ralph Benko
Here are the Webster's 12 Laws of how to use the Web to transform the world.
1. Pulitzer’s Law: "Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so that they will remember it, and above all accurately so they will be guided by its light."
The very best "mission statement" for the Web, composed an eon ago, still applies.
2. Nast’s Law and (Boss Tweed’s Complaint): "They can see pictures."
As Boss Tweed famously said, “Stop them damn pictures. I don’t care so much what the papers write about me. My constituents can’t read. But, damn it, they can see pictures.”
The Webster says: Use compelling graphics.
3. Clarke’s Second Law: "The only way of discovering the limits of the possible is to venture a little way past them into the impossible."
4. Beecher’s Law: "No great advance has ever been made in science, politics, or religion, without controversy."
The Webster says: Controversy is golden – interesting, draws attention, drives traffic, and excites the community. But use common decency.
5. Lazarus’s Law: "Unleash the imprisoned lightning."
On the Statue of Liberty is engraved a sonnet by Emma Lazarus, The New Colossus.
Here at our sea-washed, sunset gates shall stand
A mighty woman with a torch, whose flame
Is the imprisoned lightning, and her name
Mother of Exiles….
photo credit: by Tengis, of replica statue near Ulaanbataar, Mongolia, hosted at Flikr.com
The Webster says: The Web can be our means of unleashing “the imprisoned lightning” of millions whose voices have been exiled and who deserve to be heard.
6. Metcalfe’s Law: "The value of a communication system grows at approximately the square of the number of nodes of the system."
source: A Complex Adaptive Intelligence Community: The Wiki and the Blog, by D. Calvin Andrus, Center for the Study of Intelligence vol 49. no. 3, CIA. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=755904
The Webster says: The more people we enroll and connect with one another, the more powerful we become.
7. Bianchini’s law of Viral Loops: "When your currency is ideas, people become emotionally attached."
"Chen calls a viral loop the 'most advanced direct-marketing strategy being developed in the world right now.' *** [I]f you create something people really want, need, or merely enjoy, then your customers will grow your business for you. Users, just by using a product, are, in essence, offering a testimonial 'When your currency is ideas, people become emotionally attached,' Ning's Bianchini says. 'Then you become a public utility like Blogger, YouTube, or Facebook.'" (Emphasis supplied.) Source: FastCompany.com
The Webster says: Offer something people really want, need or enjoy.
9. Trippi’s Law: If you pay attention to the community you’re building, then the community will step up and do the work."
12. Cage’s Law: "Begin anywhere."
The Webster says: It can appear daunting, the Webster knows. But just listen to John Cage, the greatest experimental composer of the 20th Century – and a profound philosopher – and begin. You will discover what you need as you go.
photo credit: http://www.flickr.com/photos/extranoise/169187125/