Tuesday, November 16, 2010
Joy 50/82: Amazon.com
The word-of-mouth review process developed by amazon helps all of us be better shoppers and I've often wondered why bricks-and-mortar retailers and manufacturers don't seem to take the reviews seriously. When I was looking for my weed-whacker, the only ones carried by the big box hardware stores all had uniformly horrible reviews. Companies spend a fortune on marketing research but I wonder if they ever wander through the review sections at amazon and other sites that offer reviews.
Yesterday amazon sent me two "100 best books of the year" lists and I'm working my way through them and adding to my wish list. If you didn't get the lists, here are the links:
Top 100 Editors' Picks
Top 100 Customer Favorites
By the way ... did you know that before it was "Amazon" the company name was Calabra? And that in 1999 Jeff Bezos was name Time magazine's "Person of the Year" for popularizing online shopping?