agree with food blogger Rosie O'Neill, who wrote recently: "I would get Pinkberry IV'ed into my veins if I could."
Hwang understands that people want food that is healthy and low-calorie and that they will pay more money for it than you might think. Pinkberry yogurt is made with real milk and is about 20 calories per ounce, and a medium cup with three fresh fruit toppings (nothing comes from a can or is soaked in syrup) costs $4.95. What Lee knows is that aesthetics matter, and even if you are only going to spend 20 minutes in a yogurt store it should be a refreshing 20 minutes. So he painted the inside of Pinkberry in sherbet hues of peach, green and blue, and used Philippe Starck furniture and Le Klint plastic hanging lamps from Design Within Reach because, he said, they remind him of yogurt. The effect is modern Asian, not kindergarten.