I just started following Barney Davey's blog and found an old post from Milton Glaser that lists "10 Things I Have Learned - The Secret of Art." It is a great post but each one of the 10 items is so powerful and thought provoking by itself that I've decided to repost them one at a time, one per week at the beginning of the week. Here's what Davey says about Glaser:
Milton Glaser is...well, words nearly don't do him justice...one of the most important, prolific and profound leaders in visual and graphic arts in your lifetime and his. He is personally responsible for the design and illustration of more than 300 posters for clients in the areas of publishing, music, theater, film, institutional and civic enterprise, as well as those for commercial products and services. The image above and the essay below are reproduced here with permission. Read on to discover his sage advice with words that ring as true today as when written in 2001. Peruse his bio and work on his Milton Glaser Web site for more essays and insights into this man's creative force, remarkable accomplishments and matchless oeuvre.
And, here's Glaser:
1. YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.
This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.